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Client: Castle Argyle
Location: Los Angeles, CA, United States
Completion date: 2023
Project Team
Designer
Jasmin Mueller
Bell Design Group
Aritst/Muralist
Roberto Biaggi
ROBIAGGI DESIGN + BUILD
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Overview
The mural at Castle Argyle epitomizes Classic Hollywood and its Golden Era. Originally built in the 1920s as an apartment-hotel for the silent film industry, it hosted luminaries like Clark Gable and Ronald Reagan. Despite later renovations, it retains its historical essence. The renovation aims to restore Castle Argyle’s Hollywood Regency style—synonymous with elegance and glamour—by updating the exteriors and transforming the interiors with luxurious, comfortable materials. This artwork celebrates the building’s storied past and vibrant revival, connecting its history with the present-day grandeur, making it a fitting abode for today’s stars.
Goals
This vibrant mural vividly encapsulates the essence of Old Hollywood through a dynamic fusion of art deco and modern graphic styles, portraying a cityscape centered around a 1920s movie premiere. The artwork, featuring the iconic TCL Chinese Theater and Castle Argyle, serves as a historical homage to the era's luminaries, blending seamlessly with the architectural heritage of the location. It bridges the past with the present, celebrating the cultural diversity and storied past of Hollywood, while integrating modern elements that resonate with contemporary audiences. The goal of this integration is to both preserve and rejuvenate the area's historical identity, making it relevant for today's community and visitors, thus ensuring the mural not only enhances the visual landscape but also enriches the cultural fabric of the neighborhood.