Client: Salesforce

Overview

SNA Displays has worked with Salesforce to shape the corporate environments of the company’s iconic skyscrapers around the globe by integrating cutting-edge video display technology featuring the work of top-tier digital artists into its tech-centered workspaces. Establishing trust and taking a collaborative approach has resulted in awe-inspiring lobby video walls and digital art showcases, as well as other LED video throughout the tower, including ultra-fine-pitch conference room signage, large-format media walls for townhall spaces and multipurpose rooms, and much more.

The giant digital lobby display consists of four massive LED video walls, two of which are set at right angles to form a corner wrap. Each LED screen employs a 4-millimeter pixel pitch and is 34’7″ tall, with widths ranging from 23 feet to 41 feet 8 inches. Combined, the four-panel, direct-view LED display system includes approximately 4,400 square feet of digital canvas and processes nearly 26 million pixels.

Goals

Salesforce Tower Sydney further cements the cloud-based CRM provider as a trailblazer when it comes to featuring experiential and memorable digital art on cutting-edge LED video display technology throughout its corporate environments. Projects like Salesforce Tower Sydney demonstrates Salesforce’s forward-thinking approach to brand expression, creating an enviable consistency both in the display tech it employs and the experience it creates.

As perhaps the southern hemisphere’s largest internal LED video wall, the Salesforce Tower Sydney lobby anchors New Sydney Precinct. Its scale allows Salesforce to be visible from nearly all areas of the precinct, including retail, hospitality, and public spaces.

Additional Information

The sheer size and scope of the lobby video wall puts it in the top percentile of corporate lobby experiences, further enhanced by the mood-setting digital artwork from top-tiered content production studios. The lobby display sets high expectations and generates excitement for both guests and staff from the moment they enter the building, further enhancing Salesforce’s brand expression as a leading technology company with an emphasis on rich digital experiences.